Marketers often assume that consumers will watch all of their 10 second ad on YouTube or stick around for the entirety of their Instagram carousel. The reality, however, is that you’re likely to be getting far less of your audience’s attention than you might like.
Category: Opinion
Some of the UKs leading business leaders and opinion formers share their insight and ideas for growth
Could Labour’s plan to put VAT on private schools lead to parents ‘Finding Religion’
Ah, the Labour Party, ever the beacon of fairness and redistribution, has yet again graced us with a stroke of genius. This time, it’s a plan to slap a VAT on private schools, those bastions of privilege and top-tier education.
JD Vance as Trump’s Running Mate: A Climate Policy Collision Course?
The announcement of JD Vance as Donald Trump’s running mate for the 2024 presidential election isn’t just another headline—it’s a potential turning point with far-reaching implications for both America and the world.
The Importance of Speed in PR: A Wake-Up Call for UK SMEs
In the fast-paced world of public relations, timing is everything. As someone who has spent years navigating the intricacies of media relations and crisis management, I cannot stress enough how critical speed is when it comes to getting your name featured in news stories.
Starmer finishing work at 6pm on Fridays: It’s Just Virtue Signalling!
“It’s just virtue signalling,” McGregor stated bluntly. “The PM is making a statement for the sake of it rather than saying something he actually believes is possible. Of course, he’s going to work past 6pm; it’s the nature of the job
Out in the open: the hidden costs of open-source software for SMEs
According to the latest data, 91% of small and 88% of medium-sized businesses use at least one open-source technology. And it’s no surprise.
Remaining Authentic as an Entrepreneur
Authenticity is of great importance yet something that many of us are guilty of straying from at times.
Keir Starmer PM – is he a force for good?
All politicians are liars. None of them can be trusted. Really? Is this true? I don’t think so. For sure, there is room for improvement in the general trustworthiness of our political leaders.
The new Government must put partnership at the heart of its first 100 days
Major reforms planned to skills and employment policy will require careful consultation, warns the CIPD, UK’s HR body
Rachel Reeves has already been backed into a corner
If the Labour Party are to follow through with the tax proposals in their General Election manifesto, Rachel Reeves has already been backed into a corner.
All Major Parties’ Tax Manifestos could lead to nasty shock for taxpayers
All major Parties’ Tax policies – as given by their Manifestos – give general election voters a misleading impression of tax over the next 5 years.
Balancing innovation and regulatory compliance for online child safety
Innovation and regulation must work together to foster trust in new technologies. Innovation pushes the boundaries of what can be achieved, keeping the industry continuously moving forward.
What SMEs should look for to get a fair deal from public sector framework providers
I was very interested to see that Labour has pledged to champion the cause of Britain’s SMEs. As the front-runner in the election, at least according to the polls, it could signal new opportunities for economic growth.
Tax Policies: the good, the bad and the ugly…
Conservative tax policies pay no regard to the best interest of the country and Labour’s policies are horrendous with no awareness of the social consequences
Formula 1’s Selective Morality: The Flavio Briatore Paradox
Formula 1’s moral compass wavers as it welcomes back Flavio Briatore, previously banned for “Crashgate,” while castigating Christian Horner for internal issues. A stark disparity in values