New findings have revealed that – for the second year running – brands are failing to meet consumer expectations between checkout and delivery, and generally still providing a subpar online shopping experience post-purchase.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Innocent TV ad banned for claiming its drinks help environment
The drinks company Innocent has had an advert banned by the Advertising Standards Authority after environmentalists reported it for claiming that drinking its smoothies is good for the environment.
Google to stop advert tracking across apps on Android
Google has announced that it will stop advertisers tracking users across apps on Android smartphones, following in the footsteps of Apple and causing a significant blow to Meta Platform’s advertising business.
Boohoo forced to drop ‘sexually suggestive’ images by watchdog
A promotion by the fast-fashion retailer Boohoo that used “sexually suggestive” images of a model in an oversized T-shirt and thong-style bikini bottoms has been banned by the UK advertising watchdog for objectifying and sexualising women.
Why the pandemic has led to the rise of the nano-influencer
The past two years have had a marked effect on how we interact with social media, with stay-at-home orders resulting in people spending longer online than ever before
Watchdog calls for fines for influencers who fail to declare sponsorship
The UK competition watchdog has called for the power to fine social media influencers if they fail to tell followers when posts are paid for by advertisers.
Love Islanders to be named and shamed for not declaring paid-for posts
Social media stars including Jodie Marsh and five ex-Love Islanders including Francesca Allen are to be subjected to a name and shame Instagram campaign by the UK’s advertising watchdog for continuing to flout social media marketing rules.
Fossil fuel firms among biggest spenders on Google ads that look like search results
Fossil fuel companies and firms that work closely with them are among the biggest spenders on ads designed to look like Google search results, in what campaigners say is an example of “endemic greenwashing”.
Tech giants crack down on adverts for financial scams
Following a surge in online scams, Facebook, Microsoft and Twitter are to follow the example of Google and ban any advertisements for financial companies that are not registered with the City regulator
Advanced Influencer Marketing Tips
Today, businesses have various options to promote their brands, products, and services. At the same time, due to the abundance of options, customers have doubts about which product or service to choose.
From Black Friday to the Festive Season: 8 tips for small businesses to stand-out
Every year, Black Friday kicks off a pivotal time of year for many small businesses – from independent retailers, to fully digital companies.
How the shifting data landscape will re-shape B2B marketing in 2022
Marketers were faced with the loss of cookie data, but this move to a cookie-less world was then postponed. Meanwhile, an increase in ‘opt-out’ legislation, has led to a reduction in the amount of data available to drive B2B marketing strategies and fuel campaigns.
Advertising watchdog overturns ban on advert of Land Rover in forest
Environmental campaigners have accused the UK advertising watchdog of bias for overturning a draft ruling that banned adverts for a mud-splattered Land Rover Defender off-roader after previously saying it encouraged “socially irresponsible” driving that could “cause damage to vulnerable habitats”.
1,500 complain to ASA over Tesco’s Christmas ad featuring Santa with Covid vaccine passport
Tesco’s festive TV ad featuring Santa Claus bearing a Covid vaccine passport has prompted more than 1,500 complaints, making it the most complained-about advert of the year.
Co-bots not robots: The future of sales
No handshake, no deal. Life has been tough for sales people raised on face to face meetings and networking.
