As well as finding a domain that suits your brand, and speaks to the purpose of your site, you’ll need to think about how it could impact your SEO performance.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
PR advice: Seeding a story is equally important to news reaction
The equal and opposite action of reacting to trending news and then coat tail riding the story of the day with your expert opinions – is the seeded or placed story. This is where you set your own news agenda in the form of a bespoke narrative.
Ad spending on mobile social media to grow by 19% in 2022
Social media has become the preferred method for marketers to reach customers during the past decade. The trend is not likely to change in the coming years.
The single-minded proposition for your media persona isn’t as single minded as you think
The one-line single minded proposition is your ticket to drive on the media motorway.
Is personalised marketing the key to business growth?
Consumers see thousands of marketing messages and adverts every single day. For businesses and marketers this poses a difficult problem, how can they reach their audience when they’re audience is bombarded with so many messages?
Usain Bolt moves to trademark signature victory pose
Athletics icon Usain Bolt has moved to trademark a logo showing his signature victory celebration pose.
Precisely, What is the point of you? What do you do, exactly?
If you yon’t intimately understand your major ‘doing self’ Along with minor ‘doing selves’ you can come across like marbles scattered across the floor
Why picking the best media personalities to associate your image with defines you
You might not be able to choose your family, but you can Pick n’ Mix the best media personalities to associate your image with – It’s who you hang out with that vitally defines who you are
To turbo boost your persona, you need to go back to ground zero: Your face is the starting point
Building your persona and then later down the track your narrative structure first means stripping all the component parts of your image totally back to Ground Zero.
Becoming king of the media jungle means starting at the bottom and working your way up by winning title fight after title fight
Your business might be starting to turn over a healthy amount, but meanwhile, you have another objective, cranking up the car of your media persona and venturing onto the open motorway, perhaps without a satnav and not much fuel.
Amazon bows to UAE pressure to restrict LGBTQ+ search results
Amazon has bowed to pressure from the United Arab Emirates and restricted search results for LGBTQ+-related products
Watchdog launches probe into Google after claims it makes it more difficult for rivals to compete in advertising technology market
Britain’s competition watchdog has launched an investigation into whether Google has broken the law by restricting competition in the advertising technology market.
Tesco Mobile advertising campaign offensive, watchdog rules
An advertising campaign for Tesco Mobile which used the names of foods as substitutes for expletives has been banned.
Elon Musk pledges to overturn Twitter’s ban on Donald Trump
Elon Musk has said he will reverse Twitter’s ban on the former US president Donald Trump if the Tesla boss completes a takeover of the social media platform.
Elon Musk considers ‘slight’ Twitter fee for commercial users
Elon Musk has said Twitter may charge a “slight” fee for commercial and government users, in the latest hint of the changes the world’s richest person could introduce after he completes his takeover of the social media platform.
