Take a cursory glance online and you’ll be inundated with assertions that marketers need to move faster, be more agile and respond to technological changes at breakneck speed.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Advertising Standards Authority rules against ‘Zero Emission’ label for electric cars
In a significant ruling impacting the automotive industry, the Advertising Standards Authority (ASA) has decided that electric cars cannot be marketed as “zero emission.”
The Importance of Getting Your Business On the First Page of Google
Getting your business in front of the right people has always been one of the biggest hurdles when acquiring new customers online, and in an ever competitive world it’s only becoming more challenging.
Lewis Hamilton moving from Silver Arrows to Prancing Horses: Unraveling the Essence of Brand Positioning
Lewis Hamilton’s move from Mercedes to Ferrari has not only set the racing world abuzz but also provides a fascinating case study on the importance of brand positioning.
Where should you be investing your unused marketing budget this financial year?
Marketing budgets have become far more proactive in recent years, and rightly so. The traditional approach of allocating budgets reactively based on previous performance is out and instead, marketing teams are taking a dynamic approach.
I’m a middle-aged suburban dad – Can I become a TikTok star?
“We need a TikTok account,” I said, to my team of mainly 20-something staff, two years ago. They looked at me blankly and slightly astonished.
Don’t trust your gut: The importance of peer-to-peer perspective in marketing
With SMEs in the UK poised to spend a staggering £35.1 billion on marketing this year alone, many will end up throwing good money after bad with marketing initiatives that fail to deliver a clear return on investment.
EU takes action against Elon Musk’s X over disinformation
The European Union has formally announced it suspects X, previously known as Twitter, of breaching its rules in areas including countering illegal content and disinformation.
Leave a Lasting Impression on all Your Clients With USB2U’s Branded Tech Products
USB2U’s branded tech products are an excellent way to make a fantastic first impression and lay the foundations of long-lasting relationships with clients, suppliers, and business partners alike.
Elon Musk reinstates Katie Hopkins and Tommy Robinson to his social platform X
Elon Musk’s X has reinstated the accounts of far-Right influencers Katie Hopkins and Tommy Robinson, reversing lifetime bans on the pair imposed by the social network’s previous ownership.
Over half of UK marketers believe consumer segmentation is an outdated and oversimplified marketing method
Over sixty per cent of UK marketers believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose.
Elon Musk suggests social media platform X could go behind paywall
Elon Musk has suggested that all users of X, formerly called Twitter, may have to pay for access to the platform.
Brands Spent a Whopping $90B on Influencer Ads in Five Years
Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight.
Nostalgia Marketing: How to Implement Emotion into Your Business
Marketing is a matter of storytelling and what’s better than using a story that your customers already know and love?
Business expert shares top tips SMEs can learn from the Barbie movie marketing team
The Barbie movie, it’s everywhere – from social media memes to the temporarily-renamed Barbie-can Centre.
