Successful digital marketing involves constant review of your SEO, PPC campaigns and website UX, which can result in a sense akin to FOMO for marketers concerned about getting the best possible ROMI (Return on Marketing Investment).
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
The impact of the attention economy on marketers
Marketers often assume that consumers will watch all of their 10 second ad on YouTube or stick around for the entirety of their Instagram carousel. The reality, however, is that you’re likely to be getting far less of your audience’s attention than you might like.
The Importance of Speed in PR: A Wake-Up Call for UK SMEs
In the fast-paced world of public relations, timing is everything. As someone who has spent years navigating the intricacies of media relations and crisis management, I cannot stress enough how critical speed is when it comes to getting your name featured in news stories.
Marketing: It’s the emotion, stupid
As humans, we excel in fooling ourselves into thinking that we are rational choice engines. We like to believe that the things we do and the decisions we make are fundamentally based on logic and reason – but this just isn’t the case.
How to supercharge your corporate LinkedIn profile in eight steps
Whether you’re an individual setting out to be an industry thought leader or a brand seeking leads, LinkedIn is a valuable tool for business success.
When is it the Right Time to Ask for Help with your marketing?
Developing brand awareness in the market is one of the most challenging barriers that small businesses face. SMEs can easily miss out on potential sales opportunities if they don’t market themselves effectively as customers, buyers and suppliers won’t know where to find them or what’s on offer.
Strategies and tips on using TikTok for business
By 2023, TikTok boasted an astonishing 1.7 billion users worldwide, comprising nearly a quarter of the global population. In the United States alone, the app had 150 million active users, while the UK counted over 23 million.
Top Tips for Selecting a Marketing Agency
Business process outsourcing has skyrocketed since covid, with 48% of companies now outsourcing their work.
Untapped Benefits Of Retargeting In Search Marketing Campaigns
Search marketing campaigns are essential for businesses that want to boost their online presence and reach a larger audience.
US House Passes Bill Targeting TikTok Ownership
The US House of Representatives overwhelmingly approved a bill on Wednesday that compels ByteDance, the owner of TikTok, to sell the popular social media platform or face a complete ban in the United States.
Google is updating its algorithm, here’s what you need to know
Google is currently in the process of rolling out one of its biggest updates in a long time and if you own a website, it’s likely to affect you.
The challenges SMES face when trying to market their business in 2024
As technology continues to evolve, business owners and marketers strive to adopt new learnings to effectively bring their products to market.
What the changing media landscape means for SMEs
The media landscape has undergone enormous and complex change over the last thirty years, with social media platforms rising in prominence often at the expense of more traditional media outlets.
Surge in Political Ad Spending on Facebook and Instagram Signals Intensified Digital Campaigning
As the political landscape gears up for the next election cycle, a significant surge in advertising spending on Facebook and Instagram by the two major political parties has been highlighted by Sky News.
How To Maximise Google Ads Results With A Low Budget
Being restricted to a low advertising budget might make you think you can’t get very far. Some people will even tell you always need to spend more to get ahead.
