This winter there has been a lot of talk about ‘visibility’. For the purposes of this blog post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.
Category: Columns
Columns, blogs and opinion from some of the UKs leading business opinion makers and entrepreneurs and small business owners
There’s more to booking training than a day out of the office
When booking training for your organisation, what is it you are looking for? Competitive pricing, fulfilling a real need to boost staff skills, post course follow up, filling in the training requirements for your company? There are various reasons I’ve heard over the years from clients booking courses but it’s time to establish the real deal.
Aint no Sunshine when your job’s gone
I nearly choked on my tea when I read a twitter link to a Daily Mail article about 64% of workers booking holidays online do so from their desks. How dare they even think it let alone actually do it. Apparently it is down to Monday Blues and in particular the Monday when everyone returns after the Christmas break.
Surely I am not the only person who finds it truly astonishing to think that employees, whilst supposedly working to earn the money to pay for their holidays, think it’s their right to do this without any recourse what so ever.
Your New Year’s resolutions for 2010
New year, new decade and so double the incentive to start 2010 with a clear vision and set of objectives for the next 12 months.
Airline competition good news for consumers
It seems that the competition between major airline operators is intensifying, perhaps as a result of losses sustained in the recession, and standards of comfort and convenience for customers are improving as a result.
REAL Thought Leaders go to bed with their clients!
As a new trading year approaches, it is going to be more important than ever for you and your business to be remembered by your customers for as long as possible. If you want to survive the coming months, remember that the key to REAL thought leadership is about how long you stay in people’s minds.
Dont back down on your sales in December part 2
In my last article we explored the ways in which possible sales are being lost due to salespeople accepting the usual call me back after Christmas line. In this article, I will explore this further with my second tip on ways to avoid the Christmas objections.
New December Regulation Surprise for Small Businesses
From 28th December 2009, a new regulation affecting almost every small service business in the country, from accountants to gardeners, will come into force, but many don’t even know about it yet…
Why it pays to be protected
As businesses tighten their belt in a recession, the need for properly documented contracts is even more important than usual– it is well known that disputes increase when money is tight, and if you are doing business without proper contracts, you are at risk.
To grow or play it safe? That’s the million-dollar question…
One reoccurring topic which always seems to crop up when speaking to business owners is ‘when is the right time to bite the bullet and take the business to the next level’? When do we stop the bootstrapping and say hello to investment? I am a firm believer that all businesses can (and in most cases, should be) boot-strapped from day one. This not only saves costs, it keeps your business lean and avoids the unnecessary ‘fat’ that one could be tempted to add if investment is gained early on.
Don’t back down on your sales in December
As December approaches, I’m sure you’re already sick and tired of getting the ‘call me back after Christmas’ line only to find that come January, you can’t get hold of the person ever again! As the festive season roles in, I’m going to take a look at how to overcome these objections and make the most of the festive period.
Michelle Dewberry: failing to evolve your business is planning to fail
Gone are the days when we could all set our watches by the clatter of the letterbox. The reality now is that despite the rising cost of mail, the service that was once at the core of British industry is now a thing of the past. The recent postal strikes have cost UK businesses an estimated £1.25 billion, money that companies can ill afford during the country’s longest recession. Whether you are a sole trader, an SME or a company who employs hundreds of staff, each and every one of us has been affected by it.
Tsar Sugar: the good, the bad, the pointless
Last night I, on behalf of Smarta, got my first close-hand look at Baron Alan Sugar of Clapton since he controversially assumed the position of ‘Enterprise Tsar’ – a title he rejects.
Royal Mail hit business hard with strikes
The recent strike action over pay and jobs at the Royal Mail is likely to cost the economy over £1 billion and many smaller businesses will bear the brunt.
The reason for the dispute centres on a pay and flexible working deal made in 2007, and which has since unraveled. The union wants reassurances over job security while the Royal Mail wants more flexible hours alongside more automated processes.