Founded in 2004, Tidy Books designs children’s bookcases and storage solutions that make practical sense to kids as well as appealing to design-conscious parents. The first product was an innovative front-facing bookcase that helped children to easily find the books they wanted to read, and the product range now includes a portable book box and a slimline bookshelf for bunk beds.
To date, Tidy Books has achieved product sales of £3m+ via online sales and through big-name retailers such as John Lewis. The company has a direct presence in five key markets – the UK, US, France, Germany and Italy – and its products are also distributed in South Africa.
In a strategic move, the company is moving away from retail-led sales and focusing on ecommerce, utilising leading-edge digital technology to attract, engage, track and retain customers over five international domains. Tidy Books is already geared to the new digital retail market with products that are flat-packed, lean and economical to transport.
Says Tidy Books CEO Geraldine Grandidier: ‘Tidy Books designs represent traditional value which people crave; for example they want to see their kids reading a well-thumbed book or playing with toys. Our forward thinking strategy harnesses sophisticated digital technology to reach our customers and drive sales around the world. Our digital platforms put us at the forefront of the digital retail revolution. I’ve chosen to grow through crowdfunding because it enables us to retain our ethical business ethos and our approach to designing for kids. We want to transform Tidy Books into a must-have iconic family brand that consumers actively seek out.’
The company will also use some of the money raised through Crowdcube to develop its product line. Two new innovative products are already in development for launch in 2016/7.
